CRPR 430 - Entertainment Marketing And Distribution For Producers

Prerequisites, CRPR 307, creative producing major, and junior or senior standing. An overview of the role of marketing in film, television and digital entertainment focusing on the capabilities of the major studios and independent production and distribution companies. Students will investigate both domestic and international marketing and learn how positioning, demographics, public relations, traditional and digital media, creative advertising, social media, distribution platforms and cultural differentiation all interact to create the most impactful campaigns. students will further understand how integral marketing is to their producing courses in content development, business finance, and production. (Offered every semester.) 3 credits