Mar 29, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 404 - Advertising and Promotion Strategy


Prerequisite, MKTG 304 , or MKTG 305 . This course examines the role of advertising and sales promotion and other promotional techniques in the total marketing effort including the setting of goals and objectives, message strategy, message tactics, media strategy, and media topics. Some sections may be restricted for majors or minors only. (Offered every year.) 3 credits