SCC 400 - Message Design II

Prerequisites, strategic and corporate communication major, SCC 100, SCC 200 with a minimum grade of B- and COM 295 with a minimum grade of C. The purpose of this class is for students to apply what they have learned about message design so far in Strategic and Corporate Communication Studies courses to an actual communication campaign. In this class, students will continue the development of a campaign targeted at college students, implement this campaign using various channels and messages, and evaluate the effectiveness of this campaign on achieving target goals and objectives. Students will also learn about principles of effective message design, application of communication theory to global corporate and strategic communication attempts, and how to apply message design to their own career goals. Letter grade. (Offered every semester.) 3 credits