MUSB 300 - Music Publishing, Marketing, Promotion, and Distribution

Prerequisite, MUSB 100 or consent of instructor. A survey of methods of creating income streams, including the role of publishers; music acquisition; music evaluation for A & R; administration of print and performance rights; handling of foreign affiliates, sub-publishers and other business relationships; budgeting, investment strategies; competition research; branding; online music marketing, data analytics; evaluation of platforms and systems; deal structures; broadcasting; contests, competitions, and awards. Letter grade. (Offered spring semester.) 3 credits