PRA 420 - Producing Commercials

Prerequisites, FTV 130A, or FTV 130E, and animation and visual effects, or film production, or public relations and advertising, or television writing and production, or news and documentary major, or advertising minor. Advertising theory, audience research, and strategic message development come together in producing commercials. The course explores the effective use of visual storytelling in the production of television commercials. Editing experience suggested. Fee: $300. (Offered every semester.) 3 credits