PRA 419 - Entertainment Marketing and Promotion

Prerequisites, MKTG 304, or MKTG 305, and PRA 230, PRA 231, PRA 305, public relations and advertising major. An overview of the entertainment marketplace, focusing on the capabilities of the major studios. This course offers an application of advertising, marketing, and public relations principles to the motion picture industry through the development of motion picture marketing plans, including positioning statements, media and promotional plans, and synergistic activities. (Offered every semester.) 3 credits