ITAL 346 - Italian Translation for Tourism and Cultural Promotion

Prerequisite, ITAL 201, or consent of instructor. The course opens with a brief history of tourism and examination of travel literature by Italian writers and about Italy as well as films providing varied representations of Italy. Students read and analyze texts on cultural marketing and hospitality management, identifying the strategies by which cultural sites and products are marketed to the world as part of the Made in Italy brand. Alongside its cultural discourse, the course also provides an introduction to the basic theories and principles of translation, a contrastive analysis of the Italian and English languages, and key translation strategies for the Italian-English language pairing. Assignments develop critical thinking and linguistic skills to translate the most common texts for the tourist, hospitality and cultural sectors. Taught in Italian. (Offered as needed.) 3 credits