Sep 25, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

SCC 305 - Marketing Through the Communicator's Lens


Prerequisites, COM 100  or SCC 100  with a minimum grade of B- and COM 295  or SCC 295  with a minimum grade of C or as a corequisite. This course will strengthen student knowledge as communicators regarding business's product and service policies, pricing, advertising, selling, distribution, and marketing research with global emphasis. Students will learn to analyze a company's marketing programs and begin learning to create their own. Students who have taken MKTG 305  or SCC 329  when taught as Marketing Through the Communicator's Lens should not enroll in this course. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. Letter grade. (Offered as needed.) 3 credits