SCC 305 - Marketing Through the Communicator’s Lens

Prerequisites, COM 100 or SCC 100 with a minimum grade of B- and COM 295 or SCC 295 with a minimum grade of C or as a corequisite. This course will strengthen student knowledge as communicators regarding business’s product and service policies, pricing, advertising, selling, distribution, and marketing research with global emphasis. Students will learn to analyze a company’s marketing programs and begin learning to create their own. Students who have taken MKTG 305 or SCC 329 when taught as Marketing Through the Communicator’s Lens should not enroll in this course. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. Letter grade. (Offered as needed.) 3 credits