COM 328 - Mass Media Effects

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. The course examines the effects of mass media on individuals and groups in society. Media content and effects are explored in various domains, including violent, sexual, pro-social and news media. The course begins with a historical overview of theory, methodology and research in the realm of media effects. The course continues with extensive survey of contemporary research about the role of media in facilitating changes in people and society, and consideration of possible explanations of how media effects occur. The course will conclude with discussion of possible ways to diminish socially undesirable media effects. Specifically, the effectiveness of media literacy programs and media regulation will be considered. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits