Apr 29, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 458 - Services Marketing

Prerequisite, MKTG 304 . Marketing principles applied to service companies. Principles and strategies for marketing services and non-manufactured products. Consumer behavior and expectations of service industries, delivery, and pricing issues. (Offered as needed.) 3 credits