Dec 12, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 407 - Marketing Research

Prerequisites, MGSC 209 , or MATH 203 , and MKTG 304 , or MKTG 305 . Application of analytical tools to marketing problems including markets, products, distribution channels, sales efforts, and advertising. Emphasis on planning, investigation, collection, interpretation of data, and presentation of results. (Offered every year.) 3 credits