2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]
School of Communication
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Michael Andrew Moshier, Ph.D., Interim Dean
Sara LaBelle, Ph.D., Assistant Dean of Academic Programs and Faculty Development
Andrea Weber, Ed.D., Assistant Dean of Advising and Student Life
Professors: Bevan, Hopson, Jia, Katz, Miller-Day, Moshier, Sparks, Weber, K.;
Associate Professors: LaBelle, Tukachinsky;
Instructional Associate Professor: Weber, A.;
Assistant Professors: Ball, Janicke-Bowles, Vendemia;
Instructional Assistant Professors: Bejerano, Maeda;
Instructors: Bartosh, Buckley, Nichols, Rogeness, Ross;
Presidential Fellow: Kotkin.
The School of Communication is committed to maintaining an academic and social environment in which students may develop into inquiring thinkers who communicate productively in society. We do so by exposing students to theories and research emanating from the communication discipline and by providing them with opportunities to apply their knowledge and practice communication principles in varied settings. Students learn and practice the skills important for developing and sustaining high quality, ethical relationships in personal, professional, and global contexts.
Lambda Pi Eta is chartered and sponsored by the National Communication Association which meets on a regular basis to network and promote the field of communication studies. Guest speakers include members of the community, alumni, professionals and faculty. The student-run club meetings are open to all School of Communication majors. However, official membership requires that applicants have completed 60 semester credits (12 in the SoC), a cumulative GPA of at least a 3.0 and a major GPA of at least a 3.3. Membership includes a certificate from the national office, an honor stole, a pin, and other networking materials and opportunities.
Chapman Radio offers students the opportunity to work with Chapman University’s own radio station, heard on campus and around the world via the Internet (Chapman Radio | On the air since 1967). Students may participate by having their own radio show or by helping to produce radio shows for others. Other opportunities include programming, publicity and promotion. The Chapman radio workshop also offers university credit for participation in this activity.
Honors at Graduation
The School of Communication awards honors to graduating seniors who have demonstrated exceptional academic achievement. Requirements for consideration include a GPA of 3.700 or higher in the major and a cumulative GPA of 3.500 or higher.
Master of Science in Health and Strategic Communication
The Master of Science in Health and Strategic Communication graduate program aims to foster an understanding of the behavioral, psychological and social bases of health and requires students to engage in individual scholarship or team research of an interdisciplinary nature. Health and strategic communication is the study and use of communication strategies to inform and influence individual, institutional, community and public audiences about important health issues. Our mission is to help improve policy and decision-making through evidence-based research, analysis and application.
Chapman and non-Chapman students can apply to the M.S. program as early as the spring semester of their junior year. Students will receive conditional admission to the program, pending completion of their B.A. degree. (See the Graduate catalog for more details.)
Bachelor of Arts
Integrated Program
Communication Studies
Strategic and Corporate Communication
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SCC 100 - Introduction to Strategic and Corporate Communication Prerequisite, strategic and corporate communication major. This introductory course in strategic and corporate communication emphasizes communication theory and practice associated with the advancement of an organization’s mission, vision, product and/or service. Specifically, this course focuses on the persuasive use of messaging in the organizational context and develops skills in the purposeful use of communication. Students will be introduced to the concepts, skills and issues associated with different types of public information campaigns and other forms of strategic messaging designed to reach various audiences both internal and external to the corporation. The goal of this course is to create strategic communicators who are able to understand messaging so that it can facilitate an organization achieving it goals. (Offered every semester.) 3 credits -
SCC 200 - Message Design I Prerequisite, SCC 100 . This course covers the basic principles of creating an effective message campaign to be consistent with an organization’s purpose or goals. A major focus is to apply theories of persuasion and communication. Students will learn the initial stages of planning and designing message campaigns. Students will then implement and evaluate the message campaign in Message Design II. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits -
SCC 301 - Interviewing and Focus Groups Prerequisites, COM 100 , or SCC 100 with a minimum grade of B- and COM 295 , or SCC 295 with a minimum grade of C, or as a corequisite. This course is designed to give students experience in planning for and conducting different types of professional interviews. Students will be learning the theoretical frameworks explaining the roles people enact in interviewing situations and the nature of interviewing communication. Course will address the functions and techniques of the major types of interviews, including the facilitation of focus groups, and learn how to construct effective interview guides. Students will gain experience constructing interview guide, conducting professional interviews, and participating in them. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. (Offered as needed.) 3 credits -
SCC 302 - Visual Communication Design Prerequisites, COM 100 , or SCC 100 with a minimum grade of B- and COM 295 or SCC 295 with a minimum grade of C, or as a corequisite. Visual Communication Design will introduce students to the use of industry-standard tools for visual communication design along with the key theories of visual communication and typography, reinforce and strengthen competencies in research, analysis and message design so that students can craft an effective message or message campaign, and reinforce the aforementioned skills with real-life applications which combine research, message design, graphic design, and analysis in order to design visual communications that obtain a desired goal. Some sections of this course may be offered for communication studies and/or strategic and corporate communication and/or global communication and world languages majors only. (Offered as needed.) 3 credits -
SCC 304 - Messaging in Advertising and Promotion Context Prerequisites, COM 100 or SCC 100 with a minimum grade of B- and SOC 295 , or SCC 295 with a minimum grade of C, or as a corequisite. This course is designed to give students experience in planning for and conducting different types of campaigns. This course will introduce you to the concepts, analyses, and activities that comprise advertising and promotion management and provide practice in assessing and solving advertising and promotion challenges. Class sessions will be devoted to learning major advertising and promotion concepts and applying them to real world examples and experiences. Students who have taken COM 329 when taught as Messaging in Advertising and Promotion Context may not enroll in this course. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. (Offered as needed.) 3 credits -
SCC 305 - Marketing Through the Communicator’s Lens Prerequisites, COM 100 or SCC 100 with a minimum grade of B- and COM 295 or SCC 295 with a minimum grade of C or as a corequisite. This course will strengthen student knowledge as communicators regarding business’s product and service policies, pricing, advertising, selling, distribution, and marketing research with global emphasis. Students will learn to analyze a company’s marketing programs and begin learning to create their own. Students who have taken MKTG 305 or SCC 329 when taught as Marketing Through the Communicator’s Lens should not enroll in this course. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. Letter grade. (Offered as needed.) 3 credits -
SCC 329 - Experimental Course Prerequisite, sophomore standing. Experimental courses are designed to offer additional opportunities to explore areas and subjects of special interest. Course titles, and Prerequisites, may vary. Some courses require student lab Fees. May be repeated for credit, if course topic is different. Some topics may require student lab Fees. (Offered as needed.) 1-3 credits -
SCC 393 - Peace Communication (Same as PCST 393 .) This course will take students to a location to analyze the communication strategies of various organizations that pursue peace and social justice, situating this communication within the specific history and culture of the area. Emphasizing real world examples of peace communication practice, the course provides a chance to analyze these through the lens of research and theory from communication studies and peace studies. Students will meet with leaders from and observe a mixture of government agencies, non-profits, non-governmental and advocacy organizations, for-profit social enterprises, and/or international institutions. Students will be expected to attend classes and complete readings and/or written assignments prior to, during, and after departure. Focus of the course will vary depending on the instructors and the location of the program. May be repeated for credit. Fee: TBD. (Offered interterm, alternate years.) 3 credits -
SCC 400 - Message Design II Prerequisites, strategic and corporate communication major, SCC 100 , SCC 200 with a minimum grade of B- and COM 295 with a minimum grade of C. The purpose of this class is for students to apply what they have learned about message design so far in Strategic and Corporate Communication Studies courses to an actual communication campaign. In this class, students will continue the development of a campaign targeted at college students, implement this campaign using various channels and messages, and evaluate the effectiveness of this campaign on achieving target goals and objectives. Students will also learn about principles of effective message design, application of communication theory to global corporate and strategic communication attempts, and how to apply message design to their own career goals. Letter grade. (Offered every semester.) 3 credits -
SCC 410 - Training and Consulting in the Corporate Context Prerequisites, COM 100 , or SCC 100 with a minimum grade of B- and COM 295 , or SCC 295 with a minimum grade of C. This course will introduce students to the theories and principles of andragogy and instructional design as they relate to training and consulting in corporate and professional environments. Students will learn theoretical frameworks and practical strategies for diagnosing organizational problems and individual employee skill gaps, and then designing and delivering appropriate training interventions. This course will focus on engaging contemporary corporate audiences with competent training facilitation and effective use of communication technology and presentation aids. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. (Offered as needed.) 3 credits -
SCC 415 - Communication and Organizational Change Prerequisites, COM 100 , or SCC 100 with a minimum grade of B- and COM 295 , or SCC 295 with a minimum grade of C. This course is designed to orient students to the theoretical frameworks and empirical research on the role of communication in corporate change. Course focuses on internal and external changes, including technology adoption and innovation, leadership change, downsizing, and volatile markets and economies. Students will learn the theories, skills, and strategies associated with designing messages which promote acceptance of change, and how to use interpersonal communication during change to reduce employee uncertainty. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. (Offered as needed.) 3 credits -
SCC 420 - Risk and Crisis Communication Prerequisites, COM 100 , or SCC 100 with a minimum grade of B- and COM 295 , or SCC 295 with a minimum grade of C. This course explores the communicative dynamics that both prevent and cause organizational crisis. Through case studies, the class examines how people plan, communicate and make good decisions in high-risk situations, as well as how to manage crisis effectively. Students will apply concepts, theories and frameworks to research, design and deliver crisis communication plans and media training. Some sections of this course may be offered for strategic and corporate communication majors only. (Offered as needed.) 3 credits -
SCC 425 - Communication in the Non-profit Organization Prerequisites, COM 100 , or SCC 100 with a minimum grade of B- and COM 295 , or SCC 295 with a minimum grade of C. This course focuses on nonprofit organizational communication at the macro and micro levels. Through a combination of readings, case analysis, writings, discussions, and guest speakers, students gain an understanding of the challenges and opportunities within the non-profit sector. Topics included in this class are: organizational identity, change processes, fund-raising, advocacy, stress and burnout, board management and professionalism. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits -
SCC 491 - Student-Faculty Research/Creative Activity Prerequisite, consent of instructor. Students engage in independent, faculty-mentored scholarly research/creative activity in their discipline which develops fundamentally novel knowledge, content, and/or data. Topics or projects are chosen after discussions between student and instructor who agree upon objective and scope. P/NP or letter grade option with consent of instructor. May be repeated for credit. (Offered every semester.) 1-3 credits -
SCC 498 - Senior Seminar in Strategic and Corporate Communication Prerequisites, strategic and corporate communication major, senior standing, SCC 100 , and COM 295 or SCC 295 . This course will serve as a capstone course for the major. (Offered every semester.) 3 credits -
SCC 499 - Individual Study Prerequisite, consent of instructor. Individual study and research offered to students in order to research particular topics that are not provided for by regular curriculum offerings. Students design their individual research or projects under the guidance of a faculty member. (Offered as needed.) 1-6 credits
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