May 06, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

MKTG 420 - Marketing Analytics

Prerequisites, MGSC 220 , MKTG 304 , with a minimum grade of C- in each prerequisite. This course’s primary objective is to help students learn tools and techniques for analyzing data and developing insights that improve the effectiveness of marketing-related managerial decisions. Letter grade. (Offered every semester.) 3 credits