PRA 461 - Case Studies in Advertising

Prerequisites, MKTG 304 or MKTG 305 and PRA 230 and public relations, advertising and entertainment marketing major or advertising minor. An intensive study of the applications of advertising theory and principles to specific advertising cases in business and non-profit organizations. Research, discussion, and written situation analysis to determine if case studies were successful. Particular attention given to target market analysis, message strategies, and media objectives. Letter grade. (Offered every semester.) 3 credits