May 05, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

MKTG 407 - Marketing Research

Prerequisites, MGSC 209  or MATH 203 , and MKTG 304  or MKTG 305 , with a minimum grade of C- in each prerequisite. Application of analytical tools to marketing problems including markets, products, distribution channels, sales efforts, and advertising. Emphasis on planning, investigation, collection, interpretation of data, and presentation of results. Letter grade. (Offered every year.) 3 credits