May 13, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

MKTG 405 - Digital Marketing

Prerequisite, MKTG 304 , or MKTG 305 , with a minimum grade of C-. This course provides a contemporary perspective on how the Internet and social media can be used to develop and maintain effective customer relationships. Letter grade. (Offered every year.) 3 credits