PRA 345 - Social Media Marketing

Prerequisites, PRA 230, PRA 231, public relations, advertising and entertainment marketing major. Marketers use social media to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant, and consistent content to attract and retain clearly defined audiences. Students entering the workforce must be equipped with not only general theories and knowledge when it comes to social media marketing, but also must know how to utilize new and constantly evolving social media marketing strategies for businesses. Letter grade. (Offered as needed.) 3 credits