PRA 373 - Copywriting for Advertising

Prerequisites, PRA 230, public relations, advertising and entertainment marketing major. A comprehensive introduction to the art and craft of copywriting for advertising with emphases given to creative strategy, advertising’s ethical dimension, and various formats for print and electronic media. Copywriting assignments offer students hands-on experience, building skills to prepare them for the creative challenges of the advertising or related marketing communications industries in the information age. Letter grade. (Offered spring semester.) 3 credits