COM 678 - Healthcare Marketing and Branding

Prerequisite, Ph.D. in communication or M.S. in health and strategic communication program or consent of instructor. This course seminar provides an in-depth and empirical examination of healthcare marketing principles. The course will focus on the strategic planning, design and implementation of marketing campaigns for the healthcare industry. The course will critically evaluate the current healthcare landscape and strategically examine current marketing strategies for various healthcare companies including hospitals, pharmaceutical, insurance and device. Letter grade. (Offered as needed.) 3 credits