HCOM 595 - Research Methodology

Prerequisite, M.S. in health and strategic communication or Ph.D. in communication program or consent of instructor. This course provides students with an understanding of a social scientific approach to health communication and health behavior research. Students will learn the basic tools to do their own research and how to critically read and evaluate published research in health communication and related areas. The course will cover different methods of research to investigate the social world. The course takes students through the entire research process, from the development of research questions and hypotheses, through gathering data, analyzing that data (rather briefly), and drawing conclusions, to the development and testing of theory. Letter grade. (Offered fall semester.) 3 credits