EMBA 605 - Marketing Management

Prerequisites, EMBA 601, EMBA 602, EMBA 603. This course focuses on the unfilled wants and needs of customers and creates solutions that satisfy these individuals in order to fulfill organizational objectives. In the highly competitive global environment, market-oriented thinking and sound marketing management can make the difference between success and failure. EMBA students examine such topics as market segmentation, buyer behavior, promotion, distribution, and competitive restraints. The course features a marketing simulation project. (Offered every year.) 4 credits