Mar 28, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

BUS 638P - Digital and Social Media Marketing


Prerequisite, BUS 605  or BUS 605P . Taught in Prague. This course provides a contemporary view of how the Internet and social media technologies revolutionize marketing planning and execution. Study units include Internet marketing strategy and business models, online buying behavior, electronic commerce, online traffic generation, and social media marketing. Letter grade. (Offered as needed.) 4 credits