Apr 28, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

PRA 330 - Motion Picture Advertising

Prerequisite, FTV 130E  or another Intro to Visual Storytelling course. The course explores the field of creative advertising for motion pictures. From creating a marketing strategy to the production of trailers, TV commercials and posters, the course uses a case-study methodology that analyzes studio decisions in the creation of promotional advertising materials. (Offered as needed.) 3 credits