PRA 316 - Special Events Planning

An in-depth study of special event planning processes and techniques and how special events fit into the overall strategies and integrated marketing plans for organizations. Emphasis is on creating, organizing, identifying sponsors, marketing and implementing large scale community, corporate and non-profit events. Classes may work on producing the annual Dodge College Cecil Awards. Some sections may require instructor approval. May be repeated for credit. (Offered as needed.) 3 credits