PRA 273 - Student Advertising Agency

Prerequisites, PRA 230, or PRA 231, and consent of instructor. This class provides an introduction to the culture and operations of an advertising agency. Students conceptualize, develop, and create a sales presentation of a real advertising campaign for a real client, typically as part of the National Student Advertising Competition sponsored by the American Advertising Federation. Students make a formal pitch for the business from the client, competing with other universities for the privilege of implementing their campaign. Fee: $75. (Offered spring semester.) 3 credits