SCC 200 - Message Design I

Prerequisite, SCC 100. This course covers the basic principles of creating an effective message campaign to be consistent with an organization’s purpose or goals. A major focus is to apply theories of persuasion and communication. Students will learn the initial stages of planning and designing message campaigns. Students will then implement and evaluate the message campaign in Message Design II. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits