BUS 672 - Data Visualization for Business

Prerequisite, admittance to the MSBA program, or instructor consent required. This course will utilize data visualization techniques to build rich and vivid data-driven output for business consumption. This course will cover data visualization theories and focus on techniques using a variety of tools, including data dashboards (Tableau), modern plotting, advanced plotting and visualization (using libraries such as ggplot, seaborn, matplotlib, plotly, etc.). Additional focus will be placed on the managerial aspects of presenting data, including understanding audience receptivity to data and mapping to necessary business outcomes. It will also allow students to use advanced data visualization tools to translate information insights into understandable business outcomes. Letter grade. (Offered every year.) 3 credits