LAW 7944 - Client Development & Marketing

Formerly Entrepreneurship and the Law. Today’s law firms demand more than legal proficiency; they are all looking for rainmakers who can generate a significant amount of business for the firm. Rainmakers aren’t made by accident, but rather through effective client development and marketing. This class will cover the critical intangibles like client trust, perceived expertise, and business acumen - all learnable qualities that make lawyers more marketable and less expendable. Students will review real case studies of how lawyers built their practices from nothing into seven or even eight-figure books of business. Students will also embark on an advanced analysis of pertinent ethics rules in areas like attorney marketing and interactions with clients. Letter grade. 3 credits