PRA 315 - Finding the Big Idea: From Strategic Insight to Creative Development and Production

Prerequisites, PRA 230 or PRA 231, and consent of instructor. Restricted to NSAC members only. A well-crafted integrated campaign begins with an insight that leads to relevant and meaningful creative. This course puts into practice the process from strategic insight to creative development of a well-targeted and consumer-relevant integrated marketing campaign. This course is open to students currently on the National Student Advertising Competition (NSAC) team. Letter grade. This course may be repeated for credit. (Offered interterm.) 3 credits