PRA 473 - Student Advertising Agency I

Prerequisite, consent of instructor. PRA 230 or PRA 231 recommended. This class provides an introduction to the culture and operations of an advertising agency. Students begin this fall semester course, with the foundational process of a campaign’s development. Utilizing strategy and research techniques for a real client, typically as part of the National Student Advertising Competition sponsored by the American Advertising Federation, a platform is created which sets the stage for creative development. Letter grade. May be repeated for credit. Fee: $75. (Offered fall semester.) 3 credits