PRA 370 - Digital Marketing

Prerequisites, PRA 230 or PRA 231 and creative producing or public relations, advertising and entertainment marketing major, or minor in public relations. An overview of the ways in which online communications tools have transformed the practice of public relations and advertising from using primarily mass media channels to a focus on a market sample of one. Hands on use of social media tools. Study and practice of interactive strategies in managing relationships with key target audiences in support of organizational goals and objectives. Letter grade. Fee: $75. (Offered every semester.) 3 credits