PRA 305 - Design Strategy

Prerequisite, public relations, advertising and entertainment marketing major or advertising minor. Some sections may be open to non-majors. An introduction to design strategy–how the principles of visual design can be employed strategically to support branding, marketing and public relations messaging, using the latest Adobe InDesign software to design a variety of materials for print and the Internet. Letter grade. Fee: $75. (Offered every semester.) 3 credits