SCC 415 - Communication and Organizational Change

Prerequisites, School of Communication major, COM 100, or SCC 100 with a minimum grade of B- and COM 295 with a minimum grade of C. This course is designed to orient students to the theoretical frameworks and empirical research on the role of communication in organizational change. This course focuses on internal and external changes, including technology adoption and innovation, leadership change, downsizing, and volatile markets and economies. Students will learn the theories, skills, and strategies associated with designing messages which promote acceptance of change, and how to use interpersonal communication during change to reduce employee uncertainty. Letter grade. (Offered as needed.) 3 credits