SCC 400 - Message Design II

Prerequisites, strategic and corporate communication major or strategic communication major, SCC 100, SCC 200 with a minimum grade of B- and COM 295 with a minimum grade of C. In this class, students will apply what they have learned about message design in Strategic Communication Studies courses to develop, implement, and evaluate a communication campaign. Students will also learn about principles of effective message design, application of communication theory to global corporate and strategic communication attempts, and how to apply message design to their own career goals. Letter grade. (Offered every semester.) 3 credits