SCC 305 - Marketing Through the Communicator’s Lens

Prerequisites, School of Communication major, COM 100 or SCC 100 with a minimum grade of B- and COM 295 with a minimum grade of C or as a corequisite. This course will strengthen student knowledge as communicators regarding business’s product and service policies, pricing, advertising, selling, distribution, and marketing research with global emphasis. Students will learn to analyze a company’s marketing programs and begin learning to create their own. Students who have taken MKTG 305 should not enroll in this course. Letter grade. (Offered as needed.) 3 credits