SCC 100 - Introduction to Strategic Communication

Prerequisite, strategic and corporate communication or strategic communication major. This introductory course in strategic communication emphasizes communication theory and practice associated with the advancement of an organization’s mission, vision, product and/or service. Students will be introduced to the concepts, skills and issues associated with different types of public information campaigns and other forms of strategic messaging designed to reach various audiences both internal and external to the corporation. The goal of this course is to create strategic communicators who are able to understand messaging so that it can facilitate an organization achieving it goals. Special attention will be given to available student supports which may include- but not limited to- access to individualized program advisement, library resources, career counseling, study abroad programs, and exposure to School of Communication student organizations and events. This course is required for all strategic and corporate communication or strategic communication majors and must receive a minimum grade of B- or course must be repeated. Letter grade. (Offered every semester.) 3 credits