COM 337 - Image and Marketing of Cities

Prerequisites, COM 100 or SCC 100 with a minimum grade of B- and COM 295 with a minimum grade of C or as a corequisite and communication studies or strategic and corporate communication or global communication and world languages major. “What is a city for?” “Why do people choose to live in a place?” “Where should people move their business?” These are critical questions for regions and cities. This class focuses on the mythology of cities, and ways that communities market themselves to the world. In terms of skills, this ability to hone a message is one of the critical areas for real estate, engineering and business promotion firms. The class will focus first on the basics of urban development, from the earliest times to modernity, and then turn to the issue of marketing. The course will bring in key speakers with backgrounds in economic development, the Middle East, suburbia, millennials and other related topics. Given the current situation, the course will also focus on issues concerning pandemics and the more recent accelerated moves to smaller cities and suburbs. Letter grade. (Offered as needed.) 3 credits