SCC 100 - Introduction to Strategic and Corporate Communication

Prerequisite, strategic and corporate communication major. This introductory course in strategic and corporate communication emphasizes communication theory and practice associated with the advancement of an organization’s mission, vision, product and/or service. Specifically, this course focuses on the persuasive use of messaging in the organizational context and develops skills in the purposeful use of communication. Students will be introduced to the concepts, skills and issues associated with different types of public information campaigns and other forms of strategic messaging designed to reach various audiences both internal and external to the corporation. The goal of this course is to create strategic communicators who are able to understand messaging so that it can facilitate an organization achieving it goals. (Offered every semester.) 3 credits