Apr 23, 2024  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 420 - Marketing Analytics

Prerequisites, MGSC 220 , MKTG 304 . This course’s primary objective is to help students learn tools and techniques for analyzing data and developing insights that improve the effectiveness of marketing-related managerial decisions. Letter grade. (Offered every semester.) 3 credits