Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 304 - Marketing


Prerequisites, ECON 200 , ECON 201 , ACTG 210  and MGSC 209 , or MATH 203  and MATH 109 , or MATH 110 . The marketing of goods and services and the role of marketing in the economy. Topics include: the marketing environment and the marketing management function; market analysis including buyer behavior and market segmentation; marketing mix policies including product, channel, promotion, and pricing; and public policies toward marketing. (Offered every semester.) 3 credits