Feb 09, 2023  
2021-2022 Graduate Catalog 
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

BUS 620 - Marketing Analytics

Prerequisites, BUS 603  or EMBA 603 , and BUS 605  or EMBA 605 . The world of marketing has become very data-driven. As such, the primary objective of this course is to develop an understanding on which forms of data and analytics are most appropriate to use in different situations. The perspective of this course is largely managerial, and mostly non-technical. (Offered spring semester.) 3 credits