HCOM 582 - Health Communication Campaigns

Prerequisite, M.S. in health and strategic communication or Ph.D. in communication program or consent of instructor. This course explores interpersonal and media based communication campaigns to promote health and reduce health risks, including examining how health communication campaigns are designed, implemented, and evaluated, and describing the critical role of communication research throughout the campaign process. This course will also examine persuasive messages used in the areas of cancer communication science, health literacy, health risk communication, health beliefs, public relations and health crises, and how the media and Internet present health information. Letter grade. (Offered every semester.) 3 credits