May 28, 2023  
2021-2022 Graduate Catalog 
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

BUS 638P - Digital and Social Media Marketing

Prerequisite, BUS 605  or BUS 605P . Taught in Prague. This course provides a contemporary view of how the Internet and social media technologies revolutionize marketing planning and execution. Study units include Internet marketing strategy and business models, online buying behavior, electronic commerce, online traffic generation, and social media marketing. Letter grade. (Offered as needed.) 4 credits