May 28, 2023  
2021-2022 Graduate Catalog 
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

BUS 605P - Marketing Management

Prerequisite, Prague MBA program. In the highly competitive global environment, market-oriented thinking and sound marketing management can make the difference between success and failure. Students examine such topics as customer satisfaction and retention, marketing research, market segmentation, promotion, product and pricing decisions. (Offered every year.) 4 credits