Feb 06, 2023  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 420 - Marketing Analytics

Prerequisites, MGSC 220 , MKTG 304 . The world of marketing has become very data-driven. As such, the primary objective of this course is to develop an understanding on which forms of data and analytics are most appropriate to use in different situations. The perspective of this course is largely managerial, and mostly non-technical. Letter grade. (Offered every semester.) 3 credits