Sep 25, 2021  
2019-2020 Graduate Catalog 
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

BUS 620 - Marketing Analytics

Prerequisites, BUS 603  or EMBA 603 , and BUS 605  or EMBA 605 . The world of marketing has become very data-driven. As such, the primary objective of this course is to develop an understanding on which forms of data and analytics are most appropriate to use in different situations. The perspective of this course is largely managerial, and mostly non-technical. (Offered spring semester.) 3 credits