BUS 620 - Marketing Analytics

Prerequisites, BUS 603 or EMBA 603, and BUS 605 or EMBA 605. The world of marketing has become very data-driven. As such, the primary objective of this course is to develop an understanding on which forms of data and analytics are most appropriate to use in different situations. The perspective of this course is largely managerial, and mostly non-technical. (Offered spring semester.) 3 credits