HCOM 595 - Research Methodology

Prerequisite, admittance to the Master of Science in Health and Strategic Communication Program, or consent of instructor. This course provides students with an understanding of a social scientific approach to health communication and health behavior research. Students will learn the basic tools to do their own research and how to critically read and evaluate published research in health communication and related areas. The course will cover different methods of research to investigate the social world. The course takes students through the entire research process, from the development of research questions and hypotheses, through gathering data, analyzing that data (rather briefly), and drawing conclusions, to the development and testing of theory. (Offered fall semester.) 3 credits