May 21, 2024  
2019-2020 Graduate Catalog 
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

BUS 638P - Internet and Social Media Marketing

Prerequisite, BUS 605 , or BUS 605P . Taught in Prague. This course provides a contemporary view of how the Internet and social media technologies revolutionize marketing planning and execution. Study units include Internet marketing strategy and business models, online buying behavior, electronic commerce, online traffic generation, and social media marketing. (Offered as needed.) 3 credits