BUS 684 - Digital Transformation of the Entertainment Industries

Prerequisites, BUS 604, or EMBA 604 and BUS 605, or EMBA 605. The digitization of entertainment goods - goods like books, music, movies, and tv - has profoundly impacted the way that such goods are produced, marketed, sold, and promoted. It has weakened the effective strength of copyright and altered the balance of power in existing industries. And the changes are far from over. This course will examine the fundamental economic principles behind how firm and consumer behavior have changed in these industries and attempt to use these principles to predict what changes we can expect to see ongoing, how firms should respond, and where there is opportunity to proactively shape the future of entertainment. (Offered every year.) 3 credits