Feb 29, 2024  
2019-2020 Graduate Catalog 
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

BUS 624 - Marketing Research

Prerequisites, BUS 603 BUS 605 , or EMBA 603 , EMBA 605 . This course guides students in identifying a firm’s marketing research problem (or opportunity) as it relates to its market, product, price, promotion, distribution, and/or the external environment. Students develop solutions by implementing the marketing research process. Emphasis is placed on the planning, investigating, collecting and interpreting data, and presenting results. (Offered as needed.) 3 credits